In organic web marketing, there’s no magic, no shortcut, no special tools or whatsoever. All it takes is to have these series of organic SEO lessons be understood by heart and be well-considered during design and maintenance of your site. With these, we guarantee better search engine ranking on whatever search engines there are on the planet. However, results are not attained overnight. Organic marketing means you’ll have to wait for at least 6 months and beyond before you attain your desired rank.
This SEO tutorial is divided into 6 parts and we’ll tackle each in detail.
Page Optimization
This is the most important part of organic marketing. At this point, it would be best not to submit your site to any search engines, yet. However, if your site is existing, it would still be fine. The main idea is to optimize each of your pages (most importantly the home page) for better results during search engine spider visitations. You will already have to consider the following factors during design or re-design stage:
- Textual content – Spiders doesn’t really care that much on images (graphical representation of a message) and are therefore secondary (for image searching purposes). Images are just for aesthetic purposes and are being used to please the human eye, not spiders (robots). So, if your homepage contains mostly graphics, then you could be doomed at this stage. It’s the same as saying that your home page is empty. You have to redesign your website to infuse texts that the spiders can index. But, focus on what you really want to sell. Sometimes, spiders (most importantly Google) are intelligent enough to know if you’re just faking it due to so much pointless redundancies in your texts. They could penalize you for that.
- Page structure – Just like humans, spiders most often read contents of a page FLTR (from-left-to-right). So, it’s a good idea to present your page in such a way that the most important things you want indexed by spiders are on the left. This is the reason why menu links (except the header menu, of course) are often on the right (right column), nowadays – most evident on blogs and more modern sites. On the upper part of your page, go straight to your point. Make use of that space to tell what your site is all about (in textual form, of course). Talking about the header menu, if you have it graphical or flash-driven, be sure to have the same menu in textual format located on your footer so that spiders may still find and crawl the inner pages (very important if you don’t have sitemap.xml submitted).
- HyperLinks – It’s always a good idea to have hyperlinks in textual format. If you really can’t avoid it and find the need to have some of your links in graphical format, be sure to add textual descriptive tags to it (put a description in the "alt" in your <a> tag). This way, spiders can still descriptively know and index what’s within the link.
- Volume of Pages – Spiders love indexing more contents and pages of a website. So, the more pages and contents you have, the better you’ll be indexed by spiders. Just be sure that page contents are relevant to your site. Also, remember that spiders love indexing NEWER pages and contents of your site. So, it would be to your advantage if you update it regularly.
- W3C Compliant – If you’re a designer, be sure that the structure of your website is W3C Compliant. If you’re not a web designer, be sure that your designer follows strict compliance with W3C standards. If the spider happens to find error(s) on your page, it might likely stop and proceed on to other websites in line. To test if your website is W3C Compliant, click here.
- Flash Intros – Though flash can now be crawled and indexed by spiders (like that of Google), it’s still best to avoid flash intros in your site. However, you might instead embed a smaller flash intro as a part of your home page.
- Meta Tags – Though meta tags don’t really matter on major search engines anymore, it might still be helpful for other search engines. Just be sure not to encode lengthy keywords or descriptions as search engine themselves could violate you.
We may have omitted some other factors to consider during web page optimization. But, having all these would definitely arm you well before submitting your site to search engines.
SPECIAL NOTE:
If you have already submitted your site in the past and are just optimizing it for better search engine results, then you need not re-submit it. However, you may still need to re-submit a sitemap (as may be required by SE). This way, the spider would know you did some major changes and must follow the new sitemap. New sitemap is enough to trigger the spider to visit it once again. For old pages not available anymore, be sure to specify those on your .htaccess file and do some redirect. This way, old pages will not be considered as crawl errors/faults.
In our next lesson, we’ll talk about Search Engine Submission.
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